This is the continuation of our first article on the signs that your site needs a redisign. In this part we will focus more on the technical aspect of a website.
Statistics show that more and more, your website is the first contact with a potential customer. It is therefore important to make a good first impression so as not to lose potential customers.
And as technology changes, keeping a site with obsolete code can bring its share of inconveniences, such as deprecating it on search engines or even opening it up to the injection of malicious code. Here are reasons related directly to technology.
5. Your site is invisible to search engines
Today, it is more important than ever to be present in search engines such as Google or Bing. A site more than 3-4 years old is often not optimized to be easily found by them.
An easy way to find out if this is your case is to look up your company name. If your site does not appear on the first page of the results, imagine if someone is looking for one of your services or products.
6. Your site is slow
If your site does not load quickly, visitors will leave without even giving it a chance. 47% of consumers expect a web page to load in 2 seconds or less.
Do not forget that search engines often take into account the loading speed of a site as a factor in positioning you in their search results.
Updating the code will allow modern browsers to load the pages of your site more easily, in addition to improving your positioning.
7. Parts of your website no longer work as they should
With advanced programming technologies and modern browsers, some parts of your site that use outdated code may not display as they should.
Be it a photo gallery, an ad or any other part, this is the kind of problem that scares away visitors, as it is very obvious in this case that your site is not up to date.
As with the slowness problem, this will scare away potential customers.
8. You made your site yourself
Far be it from me to denigrate your talents, but to each his own specialty. If you have a “homemade” site, whether by you or your nephew – unless he is a web professional, of course – you are very likely to have problems with the code, with your brand image or with the ease of use of the site by visitors.
Maybe when you made this site you didn’t have the budget to hire a professional, which is totally understandable.
But today it is important, especially if our website is a sales tool, to have a professional and easy to use site.
The final step in determining if your website needs an overhaul is to optimize for the user, because without users, a website is of little use.