The Game Keeper blog and event site had been neglected for a long time and had several issues such as links to non-existent pages, the site did not adapt to mobile devices, etc. The redirect button to the online store was not even put forward.
The website has therefore been completely redesigned. The buttons for the online stores are now one of the first things you see. All links work and have an assigned description.
In addition, the visual of the site has been revised to harmonize with that of the online store. Navigation is easier as well as on the mobile version, the site being now responsive.
Having a mailing list is essential in order to build customer loyalty and promote products and events. It is now possible and easy to subscribe to the Game Keeper newsletter thanks to a page called Newsletter, on which you enter your information and preferences in terms of games. This makes it possible to segment the Game Keeper mailing list in order to make much more targeted promotions and therefore obtain better results during mailings.