The Google Maps function, formerly called Google Places, is now part of the Google My Business suite, the dashboard allowing you to manage and monitor your online presence on the various Google platforms, such as Google Local (Maps), Google+, Google Analytics, Adwords and Reviews.
As you prepare to register, it’s worth remembering that although in some situations Google will show businesses from surrounding communities in the “Local” search results (Maps), you can only register your business in the city, or the city where you have a physical address.
How to add or claim your business in Google My Business
If you’ve had an established business for a while, chances are your business already exists in the Google My Business directory and you just need to claim it. New businesses or new locations will surely need to be added.
1. Go to Google My Business and click “Get Started”. If you already have a Google My Business account, sign in.
2. Register your business.
If your business already exists in the directory, it will be suggested to you in the search results and the fields will be filled in automatically when you choose it. You can then make corrections to the information if necessary.
Otherwise, just fill in all the fields as accurately as possible.
When answering the questions, keep in mind that the more specific your business information is, the better Google will be able to correctly categorize it and display your listing.
Category selection
Near the end of the form, you will need to choose a category that describes the main activity of your business.
This step is very important because it is with this that Google will rank your business, and in the type of search query that Google will display your business in search results.
If Google suggests predefined results when you type in your category, choose the one that best represents you. You will be able to add more later, for a total of 5.
3. Verification of your company
Google wants to make sure your business is located where you said it is. Which usually means you’ll have to wait to receive a postcard from Google with a verification code.
This card usually arrives in 1-2 weeks. Sometimes Google offers the option to receive the verification code by phone or text. If this is your case, take advantage of it, it’s much simpler!
4. Confirm your information and create a Google+ page
When you confirm that your information is correct, a Google+ page will automatically be created for your business.
Your business will not appear on Google Maps until you provide the verification code. When you receive it, it is very easy to go and add it:
- Connectez-vous à Google Mon Enterprise
- At the top of the page choose PLACES
- Go to the very bottom of the page and click on VALIDATE THE INFORMATION for your establishment
- Enter the code!
Once your business is registered, it will be important to update your business data, such as: logo, opening hours, etc. This information will appear right in the search results when people search for you!
Creating your Google My Business account and optimizing its content is the first step in a local search optimization strategy, and should be a priority for all SMBs who want to have an online presence.
Josée Barrette
I started working in the web industry in 2005 as a project manager/coordinator. Subsequently, I led production teams and project managers. In 2014, I decided to put my knowledge and experience at the service of small businesses and self-employed workers.