Do the potential customers you managed to attract to your site leave quickly, and you’re losing sales as a result? Below are 8 reasons that could explain why people quit and possible solutions.
1. Bad Navigation
It is important that visitors quickly find the information they are looking for on your site. Complex or inconsistent navigation can produce the following emotions: helplessness, confusion, and irritation. It is not these emotions that we want to associate with our brand!
The navigation of your site should therefore be simple, fluid and easy to understand. If your navigation is complex because you have a lot of content, adding a site map is desirable.
2. Too much advertising
If ads take over your content, your visitors may feel stifled or distracted. It is therefore preferable to be discreet in terms of advertisements.
3. Poor Content Structure
If visitors cannot find the information they are looking for on your site, because it is poorly presented or difficult to find, you are likely to lose sales. So be sure to highlight content so that it’s easy to find, especially your contact information.
4. Excessive use of video/audio
Visitors prefer to have a choice of the content they consult. Having videos or audio that start automatically can irritate them. It is therefore preferable to leave them the choice to consult them or not.
5. Registration forms
Forcing people to register to view content can become a barrier to conversion. It is therefore important to explain to them the benefits of registering and to make sure to choose carefully the mandatory information to fill in the form.
6. Boring content and design
People won’t remember a boring website with no interactivity. useless. It is, therefore, necessary to ensure that your website is used for visitors, and that new content is added regularly. On the design side, even a minimalist design can be done with taste and beauty!
7. Poor readability
You may have the most interesting content in the world, but if visitors are not able to read it, either because of the colors, the size of the characters or the choice of typography, you offer them a negative user experience. Take the time to consult a professional, who will be able to guide you in these choices.
8. Irregular or Missing Content Production Frequency
You have found the right balance between design, interactivity and content structure, but now you need to keep your website active. Do not use the mention “Under Construction” on future pages or content, and above all, make sure to make updates and publications on a regular basis.
Source: http://blog.kissmetrics.com/leave-a-website/
