The time has come to give your site a makeover or to create a new, clean and beautiful one? Make sure your site is developed with the latest Wordpress trends and your code is up to date. Our agency takes care of checking all this for you and using the best trends to give you an absolutely efficient and modern website. See what 2023 has in store for us!
Drag-and-drop page builders
Drag and drop page builders are one of the biggest trends for 2023. These are themes or extensions that allow you to build complex pages without the need for manual coding.
Of course, nothing can match the level of customization features of a professional site, but with a builder like these ones you can still get great results. What’s nice about these builders is the ability to see exactly what the page is going to look like as you build it.
In addition, now several themes offer the ability to modify and customize the visual of the entire site in drag and drop mode. The most popular builders are Elementor and Divi.
Elementor is a great page builder and it’s the one we recommend. It’s easy to use, it offers a variety of different content blocks, each individually customizable, and it’s very easy to adapt to mobile. The newest addition to Elementor’s functionality is the theme builder. It is now possible to modify the header, the footer, the pages themselves, in short, everything! With the basic Hello Elementor theme which is an empty theme, if you will, it’s like creating your own theme
Divi
Divi is another good builder with lots of options, but it’s less easy to use. It too offers a lot of easy-to-implement mobile-responsive options and several different content blocks. In addition, it allows you to customize the entire theme, both the header and the footer, in addition to all the content! Divi also allows you to create your own theme in your image.
More attention to mobile versions
One of the big trends for 2023 is the attention that must be paid to mobile versions. This trend, even though it has been going on for a few years already, remains one of the most important, since more and more people are using their smartphone or tablet to access the Internet.
There are several ways to make your website mobile-friendly. The first is to choose an adaptive theme, which means that the layout of your content automatically adjusts according to the size of the screen.
Another option would be to have a separate theme for the mobile version of your site. This option gives you more control over how your content displays on mobile versions, but also takes more time to set up. This option is no longer favored by search engines, which prefer an adaptive version instead.
Improved security measures
As Wordpress becomes more and more popular, it also becomes an increasingly tempting target for hackers. This is why security is one of the most important trends.
There are several ways to improve the security of your Wordpress site. Already, passwords for administrators must be strong. There is also two-factor authentication which adds a good layer of security, so it is recommended to implement it.
In addition, a simple and essential way to keep your website safe is to keep it up to date. Each version of Wordpress or its extensions contains patches for security vulnerabilities that have been discovered. By keeping your website up to date, you keep hackers away.
Security plugins like iThemes, Wordfence or Sucuri are also a good idea to add another extra layer of security. Ces extensions présentent des fonctions comme l’analyse des logiciels malveillant et des pare-feu, ce qui défend votre site contre les attaques.
The use of multilingual content
As the internet becomes more and more global, a need for multilingual content arises more and more. In 2023, a great growth of multilingual sites is expected.
There are several translation plugins for Wordpress.
WPML is the translation plugin we recommend. It is the oldest and most used translation plugin across the Wordpress community. This extension automatically detects the language of your website and it is very practical to translate all parts of your website easily. WPML offers the possibility to include an icon or text for language switching directly in your menu.
TranslatePress
This extension is also a good way to translate your website. It’s a quick way to do it that can be used by anyone. Just like WPML, it offers the possibility of including an icon in your menu to change language.
Polylang
Polylang is another plugin that makes translating your site easy. It is practical for translating your articles, your pages, and even your media. Just like WPML, it offers the possibility of including an icon in your menu to change language.
Automated chat implementation
Basically, automated chat simulates a human conversation using a program. You can use this feature in several different ways. For example, you could use it to answer common questions from your visitors. It might free up your time so you can be able to do other things.
You can also collect information about your visitors, such as their email address or phone number. You can then use this information to contact them later to convert them into customers.
In other words, automated chat is a robust way to implement a mode of communication accessible to all between your company and your potential customers. It allows you to effectively solve simple customer problems, and it offers you the potential to turn your visitors into customers.
Use your Wordpress site to do business online
E-commerce is becoming increasingly popular, whether selling branded products or e-books. A great way to sell online with a Wordpress site is to use the WooCommerce extension.
WooCommerce is an extension that is easy to use, and above all to implement. It is now easy to create a new e-commerce site, but it is also easy to implement WooCommerce in an existing site.
WooCommerce is the most used platform in the world for online commerce, with a rate of 36.68% in the market according to Statista Research. The extension combines Wordpress’s search engine optimization, easy-to-use payment methods and inventory maintenance in a very efficient way to facilitate and improve customer service.
E-commerce is becoming increasingly popular, whether selling branded products or e-books. A great way to sell online with a Wordpress site is to use the WooCommerce extension.
WooCommerce is an extension that is easy to use, and above all to implement. It is now easy to create a new e-commerce site, but it is also easy to implement WooCommerce in an existing site.
WooCommerce is the most used platform in the world for online commerce, with a rate of 36.68% in the market according to Statista Research. The extension combines Wordpress’s search engine optimization, easy-to-use payment methods and inventory maintenance in a very efficient way to facilitate and improve customer service.
More Reasons to Use WooCommerce
Improved product pages
WooCommerce gives you the opportunity to improve your product pages. When your products are more attractive, they are more likely to be purchased.
WooCoomerce gives you the option to use high quality images, AR and VR technologies, computer graphics, 360-degree images, etc., which gives your products a lot of charm.
Additionally, by adding videos to your products, you can demonstrate their effectiveness, operation, quality, and more.
Personalized shopping experience
Personalized shopping makes it much more attractive to your potential customers. You can use WooCommerce geolocation feature and send targeted coupons based on their country, region or province.
More flexibility
One of the best things about WooCommerce is the fact that you can sell any kind of products. This could be physical products like beauty products or furniture, downloadable products like e-books, external products from companies you are affiliated with, or reservations at beauty salons or webinars.
The future of WordPress!
And here are the most popular WordPress trends for the year 2023. Maybe you already knew some of them and others were totally unknown to you. Regardless, we strongly advise you to keep them in mind during your website redesign or creation projects. If it’s in your plans, Wordpress is an excellent method to create websites with maximum security, lots of customization options, and also very good customer support.
Think that might be a bit too much for you? No problem! Our agency will be happy to help you build your presence on the web, and teach you how the machinery works behind the beautiful windows!
Do you need help modernizing, optimizing or creating your website?
Josée Barrette
I started working in the web industry in 2005 as a project manager/coordinator. Subsequently, I led production teams and project managers. In 2014, I decided to put my knowledge and experience at the service of small businesses and self-employed workers.