Many small businesses create a Facebook page and think that’s enough to make themselves known on the Internet.
Here is a comparison of a social media page and a website.
Social media
Having a social media presence is essential these days. Business profiles are easy to set up and configure, and you can even redirect your domain name to your main social profile.
With over 21 million users in Canada alone, having a social profile, such as a Facebook page, can give you almost immediate exposure, as people are already going to that network.
Benefits
Quick to set up and free
A social media profile is easy to create and customize, requires little technical knowledge and costs nothing.
Easy to update/modify
Adding and sharing content is easy. Editing your profile to better present yourself is too.
Low engagement
If the social network you have chosen is no longer suitable for your business, it is easy to simply close/delete the profile.
Build awareness/loyalty
It’s easy to start building awareness and developing fan loyalty through the content you post and the interactions with your fans about that content.
Mobile version
Each social media has a mobile version or application, so you don’t have to worry about this aspect.
Get traffic faster
With almost 1.8 billion users on Facebook alone, it’s relatively easy to get traffic to your favorite social network.
Disadvantages
Limited design
The possibilities to customize the profile are very limited. On Pinterest, for example, the only customization possible is to add a photo or logo. Facebook pages offer a little more possibilities, but it’s still quite limited.
Open forum
Social networks are a platform open to everyone. So anyone can comment on your posts or talk about you. It takes a minimum of time to follow up.
Limited statistics tools
Statistics on your fans and visitors and on the reach of your publications are limited.
Doesn’t belong to you
As your page or social profile is on a site that is not yours, you are at the mercy of the provider. If they decide to make any changes, you have no control over their decisions.
Having a Facebook page or any other social profile can be a great short-term solution, especially if your business is just starting up because it’s easy, fast, and free. However, your business should have a website IN ADDITION to your social profiles in the medium term.
A website
Benefits
Profitable
There are a variety of options, therefore a variety of prices to get a website. The most important thing is to establish your needs and goals and to ensure that the chosen solution meets these criteria, so your investment will be profitable.
Notoriety/credibility
Consumers today expect businesses to have a website. They place more trust in a company that has one.
Full control
When you have your own website, you have control over its look and functionality. That’s true even if you’re starting out with a low-budget plan and template, because it’s always possible to modify a template to make it uniquely yours.
More effective marketing
A website not only has more space to promote your services or products, but also more options to promote marketing tools such as videos, customer testimonials, a blog or Promotional offers.
Reduced operating costs
Many consumers prefer to view information about a business online. Many consumers prefer to view information about a business online.
Available 24 hours a day
You can have a business partially open 24/7 anywhere in the world, even if you are closed.
Disadvantages
Maintenance
Depending on the size of the site, it takes time to keep the content up to date.
Increased complexity
The more complex the design, the more features there will be, the more time and money it will take to create it.
More marketing effort
You have to work to drive traffic to your site. It involves having a strategy and following it. This is where, among other things, your Facebook page or any other social network profile comes into play 🙂
A website is an investment, but can quickly become an effective tool and the center of your marketing and/or customer service strategy.
And now, a facebook page or a website for your business?
You can very well take a step-by-step approach to your online presence.
If you are ready and able to create an active presence on Facebook, with juicy chunks of content that are easily shared, with the goal of creating a community of people who will follow your project, start with Facebook or another network that suits your needs. products or services. You can switch to a website once your needs grow.
If you have a lot of content, a desire to blog, or divide your site into specific sections that are easier for visitors to consume and add various calls to action, you should start with a website, and move on to a Facebook page to help promote your business when you’re ready to spend the time to build your community.
Whatever your choice, we are here for you.
